Successful ad campaigns establish meaningful emotional connection between your brand and your audience. To help you do exactly that, we've created a technology that matches content with ads based on the emotion they evoke. This help us ensure that the ads we serve produce the right impact on viewers. Besides, there are other technologies that we use to maximize the performance of our clients' campaigns:
We analyze our publishers' websites and apps to exclude fraudulent traffic. We look at text content, images, and videos, as well as the URLs of our publishers' websites.
We study the video inventory offered by our publishers to make sure every ad will be seen by real people.
Unative works with third-party vendors who monitoring our publishers' traffic and analyze ad performance.